Is Hispanic Marketing Slowing?

Toughened immigration laws, a slowing job market, and

border wall issues...it all makes for many Latin Americans   who   are returning to their native homes in Latin America.  So  does this mean that the need for Hispanic Marketing is slowing?

No.

There are still an estimated 44 million Hispanics in the U.S., and it's a baby boom here.  Hispanics represent the largest proportion of the population under 26.  Statistics show they have a much greater disposable income than their parents' generation, and are striving to become more educated and affluent than their parents.

Is time to take money out of the Hispanic Marketing budget?  No, in fact, now may be a great time to put money into Hispanic Marketing.  The slowing economy may mean it is time for companies to break out of their traditional molds and try new avenues of making money, and this includes targeting Hispanics.

So stop Hispanic Marketing?  Not yet, in fact andale...put some cash in that budget.  It's never too early to start putting money to start that brand awareness.

-La Marketer